The Global Beer Masters 2021

the drinks business will once again be holding the annual Global Beer Masters as part of its internationally renowned Global Masters series. Our blind tasting competition welcomes beers from around the world and it is a fantastic way to benchmark your brew against its competitors.

All beers will be judged blind by a panel of industry experts who will award Master, Gold, Silver and Bronze medals to the best beers in each category. All results will be published online and in the drinks business magazine.

All entries will also be showcased via The Global Beer and Cider Tour at The Wine & Spirits Show which will be taking place later this year. Our team at the drinks business will be on hand throughout the event, to guide more than 1,500 consumers and 350 trade visitors through the beers and ciders.

Please ensure that all UK duty on samples is pre-paid. This can be arranged through your shipping company.

Entry Deadline: 25 June 2021
Sample Deadline: 25 June 2021


For more information, please contact Millie Phillips – +44 (0) 20 7803 2428 or

Entry Deadline: Friday, 30th July 2021
Sample Deadline: Friday, 30th July 2021

Refunds cannot be given for samples that do not arrive on time.

Please ensure that all UK duty on samples is pre-paid. This can be done through your shipping company.